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Reflecting on Our Mission and Values

As the year comes to a close, we like to reflect on why we do what we do. With our mission and values in mind, we can move forward with joy and inspiration to do our jobs even better in the year ahead.

The Principal Team’s mission is to provide the highest-quality, most exceptional real estate services available anywhere in Colorado. Our goal is to consistently provide more value and a higher level of service than any other real estate company.

We’re relentlessly focused on doing the best work possible.

We’re in the top 5% of all real estate agents and teams in the Metro Denver area because we hold ourselves to a high standard of quality service. Because we’re a team rather than a one-person show, we have more resources. While a solo agent tries to balance responsibilities with little or no help, we always have time for you and will help you every step of the way through the home sale process.

You may be surprised to know that many agents represent buyers and sellers in fewer than 5 or 6 transactions a year, and many agents only sell one or two homes. This volume makes it difficult for them to do full-impact marketing for your home; they can’t raise the money it takes to afford advertising and special programs to give your home a high profile. We take marketing seriously and will expose your home to the maximum number of prospective buyers.

In a 2018 survey, more than thirty percent of home sellers said they would not use the same agent again. We’ve built our business on referrals and repeat business. Our clients come back to us again and again – and send family and friends to us – because of our expert negotiation skills, attention to every detail of a transaction and the high-quality results we get for the clients we represent.

We value relationships. With every client we serve, we strive to build long-term relationships founded on mutual respect.

We value education and growth. We continually develop, test and implement new ideas and strategies that benefit our clients. We don’t follow the herd and we focus on solutions rather than challenges.

We believe it’s important for people to pursue their dreams. We put that into practice by helping our clients achieve their goals and by supporting each other. We enjoy ourselves and work in an environment that’s creative, driven and productive. We help others succeed.