There’s more to selling a home than planting a sign in the yard. It’s important to get the best price and most favorable terms possible, in a time frame that works best for you. Our role is to expose your home to the largest number of buyers possible and represent you during every phase of the transaction – from when you set the price to the successful closing. We pride ourselves on delivering a smooth and flawless transaction to every client.
Pricing your home right is a crucial part of getting the most money when you sell your home. We’ll prepare a Comparative Market Analysis to help you understand how your home fits into the overall real estate market right now. You’ll know what similar homes are selling for and how long sales take. We’ll make time to get to know you and learn your goals and we’ll recommend a sales price for your home based on research. We’ll help you understand exactly how much money you’ll walk away with when your transaction
DIRECT ACCESS TO BUYERS
We have THOUSANDS of buyers in our database who are actively looking for homes in this area. We attract these buyers with sophisticated marketing. There’s a good chance the buyer for your home is already in our database. We’ll feature your home in an alert to buyers in our database who want to purchase a home like yours and personally reach out to buyers we think may buy your home. We’ll also market your home to these prospective buyers through social media and online advertising.
PROVEN EXPERIENCE, PROVEN RESULTS
Over the years, we’ve honed our skills to become expert negotiators, which is critically important if you want to get top dollar in today’s market. Our marketing, sales and negotiation experts stand beside you through your entire transaction. The real estate market is incredibly competitive, and market conditions change every day. You deserve to have a fierce advocate in your corner who defends your best interests.
ULTIMATE HOME MARKETING
From signs and brochures to websites, social media and email, we’ll use a variety of marketing techniques developed to reach and engage prospective buyers of YOUR home. With The Principal Team’s Ultimate Home Marketing System, our clients outsmart the competition. We expose your home to the maximum number of prospective buyers with methods like “Coming Soon” marketing on Zillow, targeted online marketing, professionally-taken photos and a 3D tour. We also designed a buyer follow-up strategy to solicit helpful feedback and get your home sold fast, for top dollar.
A BETTER WAY OF DOING THINGS
Everything we do is designed to make your transaction efficient, easy to understand and less of a hassle. We use the best systems and technology in every aspect of our business, from scheduling showings of your home and soliciting feedback from people who see it, to signing contracts and, of course, marketing your home and attracting buyers.